Inspired by her dedication to her family and maintaining her daily presence in the home, Dina Amico-Kriescher founded Noah's Ark Animal Workshop as a personal business in 2003 and began conducting workshops throughout the suburbs of Chicago.

Driven by her entrepreneurial spirit, and the overwhelming response she received from customers and community adults to join in the business opportunity, she soon began developing a national opportunity. In 2004, with the support of her husband, Peter, and direction from her father and brother, John Amico Sr and John Amico Jr, she put her simple plan into action and began to offer entertaining children's party services to families and children's organizations in a 'we come to you' format by providing in-home and on-site party workshops through a sales force of "Party Leaders."

As a company that has been built on family values, Dina takes pride in sharing the business opportunity with Party Leaders across the United States and Canada, who are mostly mothers with the passion and desire to build profitable businesses while staying home to raise their children and manage their households.

More than six years later, her business continues to grow, and has broadened to include Bellabeads 925, a high quality jewelry enterprise with a direct-sales distribution channel, offering Party Leaders the opportunity to conduct two lucrative businesses with one unique company.